Titleist aiming for improvement with new additions to golf ball options

In controlled testing conducted by Titleist's R&D department, golfers showed up to a 35% improvement in directional accuracy when using AIM alignment designs compared to the standard Pro V1 side stamp.

Tue, 03 Jun, 2025 - 06:19

If you’re the sort of golfer who likes to draw a line on your ball before every round, Titleist has been paying attention.

The newest additions to its golf ball options is the AVX and Tour Soft AIM 360 models, feature a new 360-degree alignment marking designed to make setup on the green (and on the tee box) more precise and automatic.

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