Project Pan: I tried the TikTok trend encouraging us to buy less

From project pan to no buy, challenges encouraging us to buy less have taken over social media. As Nicole Glennon tries one out herself, she asks whether confronting overconsumption is here to stay – or just another passing trend

Sun, 18 May, 2025 - 02:00

Nicole Glennon

When Shannen Healy decided to do an inventory of all her beauty products, she was shocked.

The Cork "de-influencer", who goes by @_greengal on TikTok and Instagram, is all about sharing her "imperfect sustainable journey" to inspire others. But she had no idea just how "imperfect" that journey was until she decided to participate in one of this year's most viral trends, Project Pan.

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